Banjoko Named Edge Outstanding Marketing Personality of Year

From John Silas


Among the biggest winners at the 2025 Marketing Edge Awards was the FrieslandCampina WAMCO Marketing Manager, Omolara Banjoko, who won the Edge Outstanding Marketing Personality of the Year at the event organised by Marketing Edge Magazine in Lagos.

A dynamic and results-driven brand builder, Banjoko has built a reputation for crafting strategies that fuel business growth while forging deep consumer connections. At FrieslandCampina WAMCO, she played a pivotal role in sustaining Peak Milk’s market dominance and redefining Three Crowns as a household name.

Her earlier work with Carex and Imperial Leather also underscored her ability to combine creativity with analytics to deliver strong results.


Expressing gratitude after the award, Banjoko said it was “a huge honour, adding that marketing goes beyond products to “creating stories and experiences that connect with people in meaningful ways. I am deeply thankful to Marketing Edge for this recognition, and I see it as a call to continue raising the bar.”

Her professional journey began at the British Council, Lagos, before she joined PZ Cussons Nigeria Plc as a management trainee, where she eventually discovered her passion for marketing after a transformative brand strategy presentation ignited her career path.


Today, with an experience spanning the personal care, food and beverage, and non-profit sectors, she is widely regarded as one of the brightest new-generation leaders in the marketing industry.

Banjoko’s win at the Marketing Edge Awards 2025 not only celebrates her career achievements but also reinforces her standing as a visionary committed to delivering lasting value in business and society.